Notes from Inbound AI https://inboundai.uk/notes/ Long-form essays on local SEO, fractional CTO work, AI builds, and what running an operator-led technical practice teaches you. Written by Kaylum. en-GB Copyright 2026 Inbound AI hello@inboundai.uk (Kaylum) hello@inboundai.uk (Kaylum) Tue, 05 May 2026 12:00:00 +0100 Why most tradesmen SEO advice is wrong (and what we measure instead) https://inboundai.uk/notes/why-most-tradesmen-seo-advice-is-wrong https://inboundai.uk/notes/why-most-tradesmen-seo-advice-is-wrong Tue, 05 May 2026 12:00:00 +0100 Kaylum Local SEO Generic local SEO playbooks were written for plumbers, dentists and restaurants. Run them on a trade business and you get a lot of activity, a lot of reporting, and very few extra calls. Three things the standard advice misses, and the five metrics that actually decide whether the phone rings.