Senior technical capability, scoped to what you actually need.
A 60-minute audit with a senior operator — your stack, your market, your biggest bottleneck. Written plan in your inbox 48 hours later, yours to keep. Or book a free 30-minute call first.
Built with
Three things, in 30 minutes.
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01
The thing you came in with.
A specific question, a stuck decision, a build you're unsure about — whatever brought you here.
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02
Whether it's worth building.
If it isn't, you'll hear that on the call. The audit answer can be “don't build this yet.”
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03
What the right next step actually is.
A concrete move — tool, build, audit, fix, hire, or hold — not a vague “let's circle back.”
Currently working with
Recent thinking.
All notes →Do I need a fractional CTO? The Four Forks UK founders should answer first
A founder who'd talked to four fractional CTO outfits in the same week, was about to make an expensive mistake, and didn't need a fractional CTO at all. Four sequential questions that route UK founders to one of five right answers — including the four that aren't "hire us".
Why I call this practice operator-led — and what most consultants mean when they say it
A founder pitched at £1,800 a day by a four-person fractional CTO outfit that used the word operator-led eleven times in the deck. None of the four were going to write the code. The three-question Operator Test, and why most consultancies who use the phrase can't pass it.
Why most tradesmen SEO advice is wrong (and what we measure instead)
Generic local SEO playbooks were written for plumbers, dentists and restaurants. The Three Misses the standard advice gets wrong, and the Five Metrics that actually decide whether the phone rings.