Built SEO Commander to solve local SEO for UK tradesmen. Run it across audit, mentorship, fractional CTO and productised retainer work. The person scoping your audit is the person writing the code — no junior hand-off, no offshore pipeline, no agency layer between the client and the work.
Founder, operator, and the person who'll actually answer your email.
Service businesses get burned twice — first by agencies that don't know what they're doing, then by SaaS tools that promise to solve local SEO and leave the tradesman to figure out the tool. I built SEO Commander to do the work, not show you how to do it.
It runs on my own product (SyncSellr). It's licensed to a trade-side founder (TomFlips). It anchors the audits I take from UK, US and EU founders one at a time. The platform is the moat; the operator-led delivery is the difference.
Because I built the platform myself, I can say yes to things other agencies can't — custom automations, niche-specific tweaks, integrations that would need a dev team at a normal shop. There is no "we'll raise a feature request" layer. The thing that needs building gets built.
Senior operator on every engagement. Small client book on purpose. No paid ads, no funnels, no offshore delivery, no growth to a ten-person shop. The shape exists so the work stays mine.
Every one of these is a practice most agencies have quietly stopped running. We hold them because the work depends on them.
The person you brief is the person doing the work. No junior hand-off, no offshore pipeline, no account-management layer between the brief and the build.
The audit answers what you actually need — even if the answer is "nothing we sell". You leave with the written doc either way.
Calls, leads, revenue, key metrics. Reported monthly, on the first page. If a number went down, page one says so — not buried in slide 14.
Site, tracking, content, code — on your hosting, under your domain. If we stop working together, you keep all of it. No hostage scenarios.
SEO Commander is a real piece of software — 75+ routes, 24 data tables, 19 automation skill modules, three CMS adapters (WordPress, Shopify, Squarespace). Not a spreadsheet template. Not a Zapier-duct-tape hack. Not a white-labelled rebrand of someone else's tool.
Because we built it, the unusual things — a specific trade's intake form, a custom reporting view, an integration with your existing booking system — get built. There is no "we'll raise a feature request" wait.
This is the moat. Software handles the repetitive work; the operator handles the judgment calls. That's why one person can deliver senior work to a small book of clients and still ship.
Book a 30-minute call. You'll know inside the call whether this is a fit — and if it isn't, you'll hear that plainly. No follow-up pitch.
