Every trade has its own SEO. Plumbers compete on emergency intent and Gas Safe trust signals. Locksmiths win or lose on 24-hour map pack presence. Electricians sit between domestic and commercial buyers with NICEIC and Part P as the deciding trust anchors. Generic "local SEO" advice gets all three of them roughly half-right. SEO Commander is built per trade — below is the index of every UK trade vertical we either run today or are scoping next.
A "local SEO" retainer that runs the same playbook for a locksmith, a roofer and an electrician is a retainer that's been priced wrong — or scoped wrong. The trades don't share the same buyer behaviour, the same trust signal hierarchy, or the same conversion mechanic.
Emergency trades (locksmith, plumber, gas engineer) win in the map pack at the moment a buyer panics. Planned trades (roofer, kitchen fitter, decorator) win on consideration content over weeks. Mixed trades (plumber, electrician) win both, and need both built deliberately.
Gas Safe is mandatory for boiler queries. NICEIC and Part P are mandatory for electrician queries. MLA for locksmiths. Trustmark, Checkatrade, APHC, CIPHE, FENSA, Gas Safe Register — each trade has its own short list of registries Google reads as authoritative for the vertical, and getting them wrong is more damaging than missing a generic citation.
Two-intent trades need split service pages from day one. Single-intent trades don't — building the split for them just dilutes ranking signals. The right number of service pages, location pages, and FAQ blocks is different for every trade and shouldn't be a template.
Two markets in one — emergency intent at 11pm with the kitchen flooding, and planned-work buyers comparing boiler installers over four weeks. Gas Safe + APHC + CIPHE trust signals carry more weight than backlinks on boiler queries. Built for both axes.
Read the plumber page →
02.Emergency intent dominates the entire vertical. Map pack presence at 2am, 24-hour service categories, MLA verification, response-time tracking, and reviews segmented by lockout vs scheduled work. The buyer decides in 30 seconds; the SEO has to match that pace.
Read the locksmith page →
03.NICEIC, Part P and TrustMark are the trust hierarchy. EV charger installer demand has reset the keyword landscape in the last 18 months. Domestic and light-commercial buyers live in different SERPs and need different service pages.
Read the electrician page →
04.Four markets in one — emergency boarding-up, domestic repair, replacement and commercial. FENSA, CERTASS and GGF outweigh backlinks on installation queries. Built for all four axes from the audit forward.
Read the glazier page →
These are the verticals we're scoping for Q3–Q4 2026, in the order they're being built. Order is set by buyer intent strength, deal value, and how often we get asked about them on calls. If you run a trade not on this list and you think it should be, the 30-minute call is the place to make the case.
High ticket. GBP-heavy. Storm-driven intent spikes. Q3 2026.
Gas Safe gives a natural trust anchor. Heavy overlap with plumber queries. Q3 2026.
Planned-work only. Portfolio-led. Seasonal swings. Q3 2026.
High deal value, long consideration window, FMB and Trustmark matter. Q3 2026.
Seasonal. Two distinct services — maintenance vs landscaping. Q4 2026.
Bespoke work, portfolio-led, often shares buyers with builders and kitchen fitters. Q4 2026.
Bathroom + kitchen + commercial. Three intent groups, one trade. Q4 2026.
High deal value, long sales cycle, portfolio + reviews matter more than citations. Q4 2026.
Three things the standard local SEO playbook gets wrong when it's applied to a UK trade business, and the five metrics that actually decide whether the phone rings. The essay every trade should read before signing any SEO retainer — ours or anyone else's.
Read the essay →
02.Three questions — who writes the code, who owns what gets built, who is in the room when production breaks — that tell you whether the agency pitching you is operator-led or a consultancy with updated vocabulary. Worth running on this practice too.
Read the essay →
Every trade page on this hub is SEO Commander applied to one UK trade. Same platform, same operator, same 30-minute call as the entry point. The trade-specific page exists to give the buyer (and Google, and the AI assistants that cite us) a page written in the language of their vertical — not a page where their trade is bullet point seven of fourteen.
If you want the underlying product page instead of a trade-specific one, that's SEO Commander. If you want the practice tier — fractional CTO, custom AI builds, audits — that's Services.
Book a free 30-minute call. We'll look at your Google Business Profile, your trade-body listings, your current citations, and where you sit in the local SERPs for your specific trade. If your vertical isn't live on this hub yet, that's fine — the call still works.