Notes.
Long-form essays on local SEO, fractional CTO work, AI builds, and what running an operator-led technical practice actually teaches you. Written by Kaylum.
Why most tradesmen SEO advice is wrong (and what we measure instead)
Generic local SEO playbooks were written for plumbers, dentists and restaurants. Run them on a trade business and you get a lot of activity, a lot of reporting, and very few extra calls. Three things the standard advice misses, and the five metrics that actually decide whether the phone rings.
Subscribe via RSS for new essays.